“Keep it simple” said many of my English teachers and design professors, so here goes.

I love hearing and sharing stories around ideas. Stories bring humility, life context, emotions, needs, desires, and sometimes great friendships. I find it amazing how people can join two (or more) random pieces of information together and produce grand ideas to share and sometimes to build. This is where my passion lies, listening to stories that produce ideas.

My profile picture everywhere, circa 2015. I have less hair, more grey in my beard, and different glasses.

I am a son, grandson, friend, husband to Laura (an amazing CFP that’s writing a book), father of 2 kids (daughter + son), and an ever practicing design professional. As a practicing design professional I am the founder of Empathy Lab (2018), an empathy driven experience design lab. I run Empathy Decathlon practices for individuals and teams that believe that empathetic communities of people build amazing futures.


I dreaded writing this section because the story I tell myself is that I fail when it comes to personal hobbies. This is not true, I do things other than work and am making changes in my life to make sure that hobbies + play are part of how I build my work life.

  1. I love trail running because it’s the closest thing I’ve been able to find that feels like school recess. I will be running the Yeti Nightmare again this year.
    1. Update: I ran the Yeti, survived the Yeti, and almost passed out. Sprained Broke my finger whilst falling down a boulder covered hill. I need to train more, yet had so much fun!! Results.
  2. I personally try to continue being a repurposer of things so that I can cut down waste.
  3. Slowly working on our historic home’s landscape. I like to get dirty. It’s immediately gratifying and watching plants grow, thrive, and blossom is AMAZING.
  4. I will always be a recovering decathlete and tend to watch track and field when I can. That’s my sport.

Current life’s work

Currently running Empathy Lab, a company dedicated to helping product and experience creators build their empathy muscles. Check out what we’ve got going on in the Lab, show me those emotionally intelligent muscles!

Past work

Proud Ex UX Designer with some amazing people and teams (check out Linkedin for more details):

  • Director of UX Research and Design at Terminus
  • Lead Product Designer at Operable
  • Senior UX Designer at Chef
  • UX Design Manager at First Data‘s Innovation Lab
  • Sole Proprietor UX Strategy + Design at Design Cannon
  • Lead UX Designer at MaxMedia
  • UX + Industrial Designer at EchoViz
  • Human Factors Industrial Designer at the Georgia Tech Research Institute’s Accessibility and Usability Lab
  • I’ve worked in libraries, run a prototyping shop, tutored students, driven a taxi (way before Uber/Lyft), served in many restaurants (including Magic Johnson’s), poured plenty of drinks, shelved cereal at Trader Joe’s, and was once an unpaid hand model in a music video.

Formal schooling

  • 2009 graduate of Georgia Tech’s school of design – Masters Industrial Design
  • 2003 graduate of the University of Southern California’s school of liberal arts – BA Psychology
  • 2005 summer at Art Center School of Design
  • 2000 graduate from Santa Ana Junior College / Santiago Canyon Junior College – AA Psychology
  • 1998 graduate from Villa Park High School